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unnamed.jpgI was browsing the Internet the other day and an article caught my eye. It was about the most amazing underwater finds. There is so much in the ocean that we are yet to discover. One of the “amazing finds” was a large stash of lost emeralds. It had apparently drifted away from an old trading ship a few hundred years ago and rested off the coast of Florida. As it goes, Emeralds get more expensive if they are found treasure and so the find was valued in the millions.

It transpired that the discoverer of this immense wealth was just an amateur diver. He did it for fun. He bought a treasure map from a stranger in a bar (how all good treasure stories start) and was amazed when he actually found something. The problem he encountered was what to do with it all?

He was not in the business of treasure hunting, nor the business of dealing in precious stones. He had no idea how to sell the product or how much it was worth. Lost and alone, he had large multinational professional dealers and salvagers hounding him. He went out on a whim and struck it big, but he didn’t know what he was going to do with his newfound wealth. The story tragically ends with the treasure hunter being embroiled in several lawsuits about salvage rights and fraud, resulting in him committing suicide.

The morale of the story would be to keep on top of your business. You need to know what you are selling is worth, where to sell it, who to sell it to, and even who can sell it for you. If you are unsure of how to continue or progress with your insurance agency, there is no shame in asking and seeking help. We are the experts and you are the treasure hunter. There is plenty of revenue in your insurance agency but do you know how to properly access it? We can help make your agency more profitable. We understand the process of finding the right buyer and how to get the highest possible value. Don’t make the same mistakes as this treasure hunter.

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