We have just concluded our most unique deal to date. It was unique both in the way the process was conducted, but also in the emotions that were involved. The Rollins deal wasn’t just a case of helping a client achieve a goal; we were helping friends who I’ve known for more than 10 years. That added a certain level of importance to the deal.
We all like to think, and we discuss it regularly, that we treat every client with the same focus and the same desire to achieve. This deal has reminded us that no
matter how much we strive for that objectivity, clients who we’ve known for years will always have a greater effect on us.
I know for sure that we give everything for our clients. We offer every single client more focus and dedication than any other advisor. You may think, ‘yeah, you would say that.’ However, I know it to be true. That dedication is at the core of everything we do.
I have discovered that, while we have never offered any client less than our very best, we do have the ability to offer more. With Rollins, we knew Mark and Chuck as people for 10 years and had them as clients for almost 2 years. We knew that agency, its needs, and the personal goals of Mark and Chuck inside and out.
That gave us a unique perspective when we came to create the marketing materials and how we felt in meetings with buyers. We knew exactly what Rollins wanted because we’d been aware of their needs, their goals and their plan for years. We were able to identify problems with proposals and recognize opportunities with a lot more clarity because of that experience.
I already understood the importance of building strong, lasting relationships with clients, but this experience has been a great reminder of just how much of a difference it makes when you work with a long-term client. The deal itself met all of Rollins’ original goals and was mutually beneficial for both buyer and seller.
We are immensely proud of our work with Rollins, because it was the culmination of years of work. More than that, it came with both personal and professional satisfaction. In many ways, it was the perfect deal.
Whenever you engage a client, you want to do the very best for them. At Sukay & Associates, we see that as a minimum requirement. The difference with clients like Rollins is that you come to the table with a much more intimate awareness of the client’s needs. You also come away from a successful project with a lot more personal satisfaction.
No matter how hard you work for every client, when you build a strong relationship, it always feels like more.
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