The world’s most expensive car was sold last month for $38 million. You’d surely have to be crazy to pay that much for a car! The 1962-3 Ferrari GTO Berlinetta was sold in California at the Bonham’s auction breaking the current record for the most amount of money paid for an automobile. 
The eagle eyed or car enthusiast readers among you will notice how it was oddly a 62-3 production model. The car was crashed so badly in 1962 that it had to go back to the Ferrari garage and be rebuilt as a ’63 model. The most expensive car ever was once completely written off! You would think that a car of that standing would have a completely perfect history.
As one of the rarest production cars ever made, the price of GTOs has always been rising and seems sure to continue. The interesting thing about purchases of this amount of capital is that the potential worth of the object is often far more important than the actual worth. The price of anything only makes it attractive if it is low, or low compared to where it’s going to be in the future. As I’ve already said, I can’t believe a car could sell for such a large amount of money but there will never be any more 1963 Ferrari GTO Belinettas made. It’s not possible for a car like the GTO to become less rare and as such should only get more valuable. Often the history or state of a product doesn’t matter, as long as the money spent on the product becomes greater over time.
Sukay & Associates specializes in recognizing the value of insurance agencies. We realize that value to both buyers and sellers and attempt to recognize the value of the company in the sale. We thoroughly analyze each agency and recommend new measures that enhance the value of that agency. We help maximize the potential income of companies so that sellers can realize the maximum value of their investment. We also make sure that the income is sustainable so that buyers can achieve a return on their investment in the insurance industry. Buyers look at their potential return in percent, not in dollars, so a cheap buy is not always what they want. It’s not as easy as selling a one of a kind car, but using our skill and experience will significantly increase the value achieved by the seller.
Bonham’s auction house described the Ferrari they were selling as “more a maintained car than a restored car.” That is exactly how buyers what to take on a business. A more expensive well-run business is more attractive than a cheaper company that will have to be worked on, for both the buyer and seller. If a company was struggling last year, it doesn’t matter so much as long as it is now sailing straight and has the potential to grow in the future.
