When it comes down to it, all decisions are the same. Do you stick, or twist? At the heart of every business choice is the difference between staying the course and making a change. Even the smaller decisions, like selecting a color scheme for a promotional brochure or adding a new piece of content to your website, are choices between a new direction and the status quo.
Traditionally, we look at the ‘twist’ decision as the ‘courageous’ choice. There is a perceived risk with every change, so the choice to take the less certain road is seen as brave. Most of us consider that kind of bravery to be an admirable, even desirable, trait. However, bravery isn’t always rewarded; which is why most of us prefer to admire bravery from afar.
Most of us ‘stick’ more often because we can be more certain of the outcome. We eschew the ‘brave’ decision in favor of the ‘safe’ option. Even writing it here, the word ‘safe’ appears to have a negative connotation. Which is strange because being safe is a good thing, isn’t it?
The Third Option
The truth is, neither the ‘safe’ option nor the ‘brave’ decision is really desirable. The only choice we should aspire to is the right choice. Whether the right choice is the brave one or the safe one will always depend on circumstances. The important thing is to focus on that right choice without letting emotional terms like ‘brave’ or ‘safe’ cloud your judgment.
When you choose to sell your insurance agency, you need to know you have made the right choice. Selling the agency will mean a major change in both your professional and personal life. It will also mean changes in the lives of your colleagues, employees, family and community. That kind of decision can’t be made without proper planning and absolute certainty that you are making the right choice.
Selling Your Insurance Agency
How many times in your career have you let a desire to take a ‘brave’ risk push you toward a reckless decision? How many times have you regretted a missed opportunity? Caution and recklessness are equally dangerous when it comes to important business decisions. The only way to avoid both is to plan properly, take your time and make the decision on your terms.
As an agency owner you will have to decide, over and over, do your stick or twist? When it comes to deciding on the sale of your agency, don’t do either; make the right choice instead.
