When I was a boy, I wanted to be an astronaut. Either that or a pilot; I wasn’t picky. As I grew up, I decided I’d prefer to be a lawyer. With the passing of time, I found myself doing none of those things. I still feel like I have achieved everything I wanted in my career and my current goals feel achievable too. The reason I feel so secure in my achievements is because I understand that goals do change. You need to change with them.
As an insurance agency owner, you have probably seen a similar evolution in your business goals. You probably feel your current goals are realistic and achievable. They may well be, but that doesn’t mean they won’t change before you achieve them.
Build the Business
When you become an agency owner, your first business goal was to establish the business. You defined particular targets for what ‘established’ looked like. You may or not have achieved that target but over time your focus moved into growth.
Grow the Business
Growth is another business goal that is hard to define. At least the level of growth required to be considered a success will vary from agency to agency. You will go through a number of different business goals throughout your career. Each of these will ultimately be targeted at growth. Whether you achieve each individual goal or not, you keep moving on to the next one.
Reach Your Potential
As your career reaches its high point, you will set another big business goal. You will start to look for your peak. Before you start to think about selling, you’ll want to reach that final big success. Many owners spend years at this point. They treat every success as a stepping-stone to that peak. They rarely achieve what they consider to be the ‘peak’.
Sell the business
Your final goal will be to perpetuate the business. When you reach that point, you start to look at a whole new set of goals. You start to consider the future of your agency and your own future. When you compare those goals to your first business goals when you became an owner, you will see a huge difference. Very few of us spend our entire lives in pursuit of the same goal.
In order to achieve your goals when you sell your business, you need to understand what they are. That means looking at what you want at the time you want to sell. It doesn’t mean trying to catch up on old goals or holding on to finally reach that peak performance. There are many good reasons I no longer want to be an astronaut.
Sukay and Associates are happy to offer you a Free Consultation to discuss the goals for the future of your agency, simply Click Here.
