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Whether You're Ready to Sell or Planning for the Future

We are here to guide you

Deciding to sell your insurance agency is a significant step, and at Sukay & Associates, we specialize in helping agency owners navigate this transition with confidence. From agency valuations to mergers and acquisitions, we focus on maximizing your agency’s value and finding the right buyer for your business.

If selling isn’t in your immediate plans, we also offer services to help you prepare for the future. Whether you’re bringing family into the business, adding owners, improving marketing, or handling legal matters, our expert guidance ensures your agency continues to thrive. We tailor solutions to meet your specific needs, so you’re prepared for long-term success.

At Sukay & Associates, we treat every transaction with the care and attention it deserves. Whether you’re navigating a merger, acquisition, or internal perpetuation, our goal is simple: to help you achieve the best possible outcome for your agency. We understand that for many, this is a one-time event, and we approach every deal as if it were our own.

Sukay & Associates Services

Insurance Agency Valuations

Determining the value of your agency is more than just crunching numbers—it’s about aligning financial outcomes with your personal and professional goals. At Sukay & Associates, our valuation services are an essential component of Internal Perpetuation Plans, helping clients regularly assess their agencies. We walk you through the nine key indicators of value and help ensure that any potential sales transaction achieves your financial objectives.

Seller Representation

Selling an agency is a monumental decision, and at Sukay & Associates, we’re committed to guiding you through the process. Whether the sale is prompted by market opportunity or internal necessity, we evaluate timing, performance, and profitability to ensure you maximize value. Our approach to sales is tailored and strategic, designed to find the perfect buyer match—whether it’s for a cultural fit or financial gain. We manage each transaction meticulously, ensuring long-term success, not just a quick deal.

Buyer Representation

Purchasing an insurance agency is one of the most significant investments you’ll make. Sukay & Associates provides expert guidance to ensure you make the right decision. Our team helps you identify, evaluate, and secure the ideal agency for acquisition. We handle the complex aspects of the transaction, including due diligence, financial analysis, and negotiations, so you can focus on integrating your new acquisition seamlessly. Our track record in buyer representation ensures you’ll maximize the value of your purchase while minimizing risk.

Perpetuation Planning

Perpetuating your agency’s success internally is often a complex process. At Sukay & Associates, we start with your goals and build from there. Whether you’re considering internal perpetuation or evaluating an existing plan, we provide expert guidance on valuation, funding, and strategy. Our experience shows that even the best-laid plans can have critical flaws, and we help identify and address these issues, so your agency thrives for years to come.

Legal Outsourcing

Choosing the right legal counsel for mergers or acquisitions is a critical factor in whether your deal closes smoothly. Many agencies rely on long-standing corporate attorneys who may lack specialized experience in the insurance industry. At Sukay & Associates, we collaborate with Satin and Lee Law P.C., led by Richard G. Satin, Esq., to provide expert legal counsel throughout the transaction process. Our strong relationship ensures a seamless, efficient process from financial analysis to closing, making sure every legal detail is handled by a team with the right expertise.

Marketing Outsourcing for Insurance Agencies

In today’s competitive landscape, a strong marketing strategy is essential for growth. Sukay & Associates partners with industry-leading consultant Pat Sitkins & Adaptive Jax to provide full-service marketing solutions tailored specifically for insurance agencies. From lead generation to digital campaigns, Adaptive ensures your agency stays ahead of the competition with innovative strategies that drive results. Whether you need brand positioning, digital advertising, or content creation, their expert team is here to help grow your agency and attract new clients, or elevate your brand to get top value for your agency when it is time to transition it.

The Truth About Multiples: Ego or Strategy?

There’s a quiet competition that happens long before any deal is signed. It doesn’t happen in boardrooms. It happens at the clubhouse. At dinner tables. At industry conferences and golf outings. The phrase changes but the competition typically starts when someone...

Why “Bolt-On” Growth Rarely Works: Lessons from Building a $100M Insurance Agency

Most agency owners I talk to assume acquisitions are the fastest path to scale. More clients. More revenue. Bigger numbers. But here’s the truth from someone who’s been there: When we were building a $100M agency, we looked at more than 300 agencies. We only purchased...

When M&A Gets Messy

And Why the Right Advisor Changes Everything Selling your agency isn’t just a financial transaction—it’s a deeply human one. I’m not talking about spreadsheets or valuation models (though those matter). I’m talking about the moments nobody prepares you for. The...

Your Insurance Agency’s Options: Build, Buy, or Partner

If you’ve been in the insurance distribution business for any length of time—especially the independent agency world—you’ve witnessed the industry’s steady wave of consolidation. It’s been happening since the mid-to-late 1990s and continues today. The Top 100 Brokers...

Life After the Agency Sale: Navigating the Transition No One Talks About

When an insurance agency owner decides it's time to sell, most of the conversation focuses heavily on valuation, multiples, buyers, and timing. These are important elements, no doubt. But after 30+ years of guiding agency owners through these transitions, I've learned...

What No One Tells You About Life After the Sale

From uncertainty to impact— Robin Lewis opens up about his agency’s sale, post-deal surprises, and why having a true advisor changed everything. When agency owners close their deal, most expect relief—and they get it. But the real journey often begins after the...

How Insurance Agency Owners Leave Serious Money on the Table


After more than 30 years in this business, there are a few patterns I’ve seen play out time and time again. One of the biggest? Agency owners leaving money on the table—sometimes 15% to 25% of the value they spent a career building. How does it happen? Easy. A buyer...

Gronk Was the Headliner—But Determination Was the Value

Reflections on Relationships, Determination, and Unexpected Inspiration Things had been steady, but I found myself in a bit of a lull—not in work, but in energy. I had just ome off a near-miss on an opportunity I was excited about, and I was looking for a reset. Not a...

The Chicken and the Pig Parable

In the realm of business and personal endeavors, the distinction between being merely involved and being truly committed can significantly impact outcomes. This concept is aptly illustrated by the business fable of "The Chicken and the Pig". Making a Bacon & Eggs...

Top Strategies for Selling Your Insurance Agency in 2025

Selling an insurance agency is a major decision that requires careful planning, strategic thinking, and the right approach. To maximize your agency’s value and ensure a smooth transition, follow these top strategies: 1. Continue Running and Growing Your Agency Many...

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26192 Milby Circle
Harbeson, DE  19951

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